BlackOutDesign

Marketing Tip #9

Does your organization participate in event marketing? Event marketing, unlike traditional avenues, has the ability to link brands and audiences together in a unique way. These events create experiences that last much longer than a passing glimpse at an ad. Instead, they forge deep memories in the minds of the viewer and tie their positive experiences directly back to the company or organization who provided the interactions.

When done well, events have the ability to create a powerful impact of your organization’s potential. By allowing your guests to interact with your employees and mutual network, you are allowing people to experience and interact with your company instead of just viewing it passively. While companies choose to participate in events for various reasons, the most common motivations include building brand awareness, lead generation, customer engagement, and education.

Depending on your goal, there are several options for your company to participate in events, from online like webinars, virtual events, and live streaming, to real-time, physical events like trade shows, conferences, and private networking events.

No matter the form of event you choose to participate in, there are 3 rules you should follow when planning and organizing the event.

1. Plan a budget. Costs for events can spiral out of control quickly. After you determine what kind of event you’d like to host, set a budget and be sure it’s realistic enough to achieve your goals.
   2. Set realistic goals. What do you want your event to achieve for your brand? How will you measure success?
   3. Plan promotion around your event. Whether it’s simple public relations, or a full-on campaign, if no one knows about how great it was, you’re not being as effective as you can be.

Interested in learning about the top 5 event marketing trends of 2016? Click here.