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We think outside the outdoor.

Johnson-Outdoor-CampaignWhen it comes to Johnson College, we know they are anything but traditional. So when it came time to launch a new outdoor campaign, we decided to shake off the traditional angle (much like Johnson) and take a more modern approach.

BlackOut used creative plays on words, combined with heavy type-driven design, to deliver a look as bold and forward-thinking as the College itself.

And much like Johnson’s motto, we think it “works.”