The World Economic Forum (WEF) is an annual meeting where our leaders and brightest minds come together to discss major social and economic problems that we currently face across the planet. Since 1971 little has changed with this forum until this year, for on January 23, 2008 the forum will be showing requested Youtube videos. What is that you say, the World Economic Forum is going to make use of Youtube. Can this be true? Well the answer is yes, and in fact our world leaders have asked the public to “What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?” Furthermore the public is then to vote on the best user videos. See below for an example.
Well at this point you may be saying thats great. Maybe the “people” will be heard, and possibly some change could come from that. Well whether or not change occurs as a result of these videos, the point is that the World Economic Forum – the world leaders and brightest minds – have recognizedly the power, ubiquity, and pervasiveness of Youtube, and it is exactaly these traits that make Youtube a marketing machine to reach your consumers. Whether it be an advertisement or simply educational, you can no longer forget this touch point when doing business.